Your Business. Your Legacy. Our Expertise.
Navigate the complexities of business mergers and acquisitions with confidence and clarity.
When you’re ready for your next chapter, we’ll help make sure the view is worth it.
About Us
Who We Serve
We work with:
- Business Owners preparing for a sale or succession
- Buyers and Investors seeking the right business opportunity
- Owners Seeking Clarity on their company’s market value
What Sets Us Apart
1. Market Focus
We live and breathe privately held businesses in the lower middle market. Our team understands the unique value drivers — from brand strength and culture to margin expansion and revenue growth.
2. National Network
We maintain relationships with a nationwide pool of qualified buyers, investors, and industry groups — many actively seeking opportunities.
3. Proven Process
Our structured approach ensures every step, from valuation to closing, is handled with precision and discretion.
4. Legacy Protection
We’re not just focused on the deal — we’re focused on your story, your team, and your brand’s future.
Jeremy Hovater
Founder and Managing Partner
Jeremy Hovater launched his mergers and acquisitions career in 2010. He is a former CFO of a multinational aviation company that helped to lead the sell of the company to a major private equity firm. Throughout his career Jeremy has guided hundreds of business owners through successful transactions and business valuations. He holds a B.A. in Finance and Economics from the University of North Alabama and an MBA from Georgia State University.
William Bruce
Partner
William Bruce is a seasoned business intermediary and valuation expert with nearly 40 years of experience facilitating the sale and acquisition of privately held businesses nationwide. He combines his deep industry knowledge with a proven track record of successful negotiations, strict confidentiality, and strategic guidance. A graduate of Auburn University and an Accredited Business Intermediary (ABI) and Senior Valuation Analyst (SVA), William has owned multiple businesses and served in leadership roles in banking and local authorities. His expertise spans all business sizes and sectors, backed by certification as an expert witness in valuation disputes.
The Meaning Behind Our Name
Why Sunset Business Advisors?
Sunset Business Advisors is dedicated to the success of privately held companies in the lower middle market. We provide expert guidance and honest advice necessary to navigate complex ownership transitions while strengthening the business community as a whole. Our mission is to enhance and protect the legacy of business owners through strategic succession planning and tailored exit solutions.